Global paid social campaign
We worked as the lead social creative team for Johnnie Walker’s latest brand campaign ‘Bold Steps’.
The campaign celebrated different individuals who are powering progress in their communities, around the world. From activists to musicians. Using the Johnnie Walker platform to amplify their stories.
Platforms:
TikTok, Meta, Insta
Credits:
Agency: Anomaly
ECD: Joe Cocoran
CD: Simon Cheadle
Senior Creatives: Charlotte Owers & Danny Pallett
Producer: Sophie Honour
Director: Jake Nava
Organic social content
In Q2 2025 we launched a new social strategy for Habitat - across TikTok, Instagram & Pinterest
Credits:
Directors: Tom German & Elle Dimond
Creative directors: Charlotte Owers & Danny Pallett
Social Strategist: Nat Johnson
Shoot producer: Stuart Bessent
Project Manager/AD: Eleanor Miller, Danielle Holley
Social Client lead: Michael Chapman
Campaign Client lead: Rob O’Malley
Platforms:
TikTok
Instagram
Pinterest
Organic social content
From summer 2024 we took over the concepting and production of Argos's organic social content.
We launched the Argos colleague TikTok Channel, featuring real colleagues from across the country.
And began evolving the Argos instagram content to align with our new social strategy.
Credits:
Directors: Wayne Lennon
Creative directors: Charlotte Owers & Danny Pallett
Social Strategist: Nat Johnson
Project Manager/AD: Tiffany Winchester / Danielle Holley
Social Client lead: Aimee Scanlon
Platforms:
TikTok
Instagram
Meta
Global social content
From 2021-2023 we worked as the lead creatives for MINI’s global social channels. Every month, along with the social strategists we would concept 30-50 ideas, to shoot on iPhones ourselves on a 1-3 day shoot. We grew MINI’s following from nothing to over 1M followers.
Credits:
Agency: Anomaly
Creative Leads: Charlotte Owers & Danny Pallett
Junior Creatives: Zera Mohammad & Lucy Cameron
Social producer: Paris Starr
DOP: Keanu Taylor
Platform:
TikTok
Paid social content
From the eras tour to the world cup, espresso to brat summer - it’s fair to say 2024 was full of cultural moments. But, how did they influence our shopping habits?
For Nectar’s year in review campaign 2024 - we celebrated how these moments influenced our shopping. From espresso sales peaking during the week it charted, to a rise in granny smith sales during brat summer.
We also produced a number of assets which talked to a value message, looking at where shoppers saved the most throughout the year.
Platforms:
Meta, TikTok, Instagram
Global social content
For the Women’s World Cup, we created a social campaign to celebrate PUMA’s long standing commitment to the women's game. It highlighted how many of the top players are sponsored by them whilst raising their profiles in the process.
The campaign consisted of over 200 assets – everything was created, animated, designed, edited and post-produced entirely in the Dark Horses’ Young Dukes studio – from launching a women’s-only boot for the first time, to creating long-form content, as well as reacting to key moments within the tournament.
Platform:
Instagram
YouTube / Content
We lit up a Formula E car, powered by the drivers’ bio-electricity and drove it through the streets of Manchester to launch Nissan’s partnership with Manchester city. Pep came along too.
YouTube / Social Content
How do you activate a partnership between Nissan and the most famous football manager in the world? Well, it helps he already drives a Nissan. Yep, that’s right Pep Guardiola drives a Nissan LEAF. Honestly, he loves it.
But to honour any brand partnership you’d usually gift the ambassador with the product right? But as Pep already had the car, what could we do? Give him another, that’s what!
So, we turned up at the Etihad to gift Pep another LEAF with a big extravaganza, complete with brass band. And what happened next was pure unscripted confusion from Mr Guardiola. This content was followed by product YouTube films explaining just WHY Pep loves the LEAF, with each reason linking nicely to a product feature.
Organic & paid social
In a category that is in double digit decline, how do you get great tasting cereal like Crunchy Nut into our audience’s daily routine, and not just at their breakfast tables?
Let’s face it...eating cereal, especially Crunchy Nut after dark is something we already do!
I mean who doesn’t love a bowl of cereal after a long day at the office? Whether it’s a late-night snack just before bed, something to munch on during a movie or the saving grace after a rather messy night out, yeah – we’ve all been there.
#NotJustForBreakfast was a campaign created to expose the different snacking behaviours of the UK through a series of fun, comedic, social films; each focusing on a different, relatable snacking archetype. Encouraging people at home to identify themselves, their mates even their mum.
Organic social content
Whilst working at Dark Horses we created content for Nissan’s Formula E team, via their Nismo Channel.
This involved attending the races and creating content with the drivers, as well as setting up templates in-between races.
We also activated partnerships around the races, including a partnership between Eden Hazard & Nismo.
Platforms:
Instagram
YouTube
Organic & Paid Social
After we launched our first campaign for Crunchy Nut; #NotJustForBreakfast, being the first cereal to reposition itself as an evening snack and not just a breakfast cereal.
After the success of that campaign, we were given the opportunity to execute phase two - targeting people who snack at work.
In addition to the films, we also launched a brand new product: the Crunchy Nut Variety Pack. Which was basically just an adults version of those variety packs we all ate as children. Giving those at work something to snack on 5 days a week - however they wished.
Paid Social
Behind every purchase is a story... and behind every purchase made with AMEX, there's points to be collected.
In this social campaign, we wanted to remind existing American Express customers that, if they shop regularly with their AMEX cards they can earn reward points towards something great.
