LAUNCHING A NEW SPORT

We’ve recently worked on the launch of the latest short form sport, RugbyX.

RugbyX is rugby but simpler, faster and more accessible. The World Rugby sanctioned format has 5-players on each side with no line-outs and no posts and aims to attract new audiences and grow grass roots participation of the sport. The inaugural event took place at the 02 arena on the 29th October 2019.

We’ve developed the strategic positioning, visual identity and tone of voice for the new sport. The work is fast, intense and eye-catching, aiming to represent the sport itself.

VISUAL IDENTITY

Check out the event recap below

🤔 Who’s excited for #SuperBowlLIV We’ve learnt a thing or two from the spectacle that it is!

🙌🏽 Good luck to the @49ers and the @Chiefs #SuperBowl2020 #NFL #Football pic.twitter.com/dVigY1aghY
— RugbyX (@RugbyXOfficial) February 2, 2020

Photos from the event below

Credits:
Agency: Dark Horses
Client: TRM & Partners
ECD: Steve Howell
CD: Kunal Patel
Design: Ze Paz