CHARLOTTE & DANNY
Social Creative / Creative director team
HOME RUN - FUEL YOUR POST-WORK WORKOUT
Being a sports creative agency, we at Dark Horses are a pretty healthy bunch. And we like to work out when work’s out.
But we often found ourselves congregating around the office snack box just as that afternoon slump set in, eating whatever was on offer – from leftover meeting pastries to fun sized chocolate bars, pig-shaped sweets to the dregs of a colleague’s birthday cake. So, it became no surprise that the idea of working out after work was becoming less desirable.
So we wanted to create something that was going to give us that extra bit of oomph we needed to fuel our after work activities, and stop us ditching the gym for a night with Netflix. Something that we couldn’t find in the snack box, or on the market.
Now, a lot of snack bars aren't made with sports in mind and sports-specific bars often seem to imply that they’re to be eaten half way up a mountain – not something to eat at your desk in the middle of the afternoon.
So, we decided to make our own and get it into people's hands where they, and we, need it most – at work. Designed for sustained energy during that post-work workout, with packaging that breaks away from industry norms, and with that, Home Run was born.
And because we believe your mental health is just as important as your physical one - for every bar sold, we donate to CALM - The Campaign Against Living Miserably.
Created fully by Dark Horses, from the plant-based recipe to the branding, marketing and production.
Credits:
Agency: Dark Horses
ECD: Steve Howell
Creatives: Charlotte Hugh, Danny Pallett, Mat Joiner, Rory McCaskill, Edie Kelly
Designers: Kerry Roper, Andy McGuigan, Risade Freeman
Producer/Account Manager: Harvey Austin, Catrin Tyler, Tia Sackett
Coverage:
VISUAL IDENTITY
For our website, we wanted to do something a bit different and create a horizontal scrolling site - one which would follow the direction of the bar design.
SOCIAL CONTENT
From idea to design - we’ve created a suite of social assets for Home Run, which talk to office workers. From turning office jargon into Home Run messaging, to using relatable office scenarios to power a workout with our bingo series. More over on Home Run’s instagram page.
