Nectar is on a mission to put the YOU in Thank You.
As Nectar can offer personalised rewards we created this campaign which celebrates the individuals of Britain - and what a diverse bunch we are. This campaign features a TVC, social, online and pre-roll advertising.
ECD: Andy Taylor
DCD: Matt Hallett
Art Director: Danny Pallett
Copywriter: Charlotte Hugh
Director (TVC): Neil Harris
Director (Pre rolls): Chris Thomas
Production Company: Smuggler
Post production: Framestore
Audio: Grand Central
To help reinforce our message that Nectar offers personalised rewards we created a number of shorter pre-roll films. A different film would be shown depending on what people were searching on YouTube. So, for example if you were watching a movie trailer you might get our Jedi guy. Or if you were to be watching cute cat videos, you'd see Brutus our (not so) minature pig.