The campaign also featured both paid and organic content on TikTok, Pinterest, LinkedIn, X (previously Twitter) and across Meta (FB + Instagram)
And we even interviewed the man himself on the story behind the song and his love for MINI, of course.
Credits:
Agency: Anomaly
Creative Director: Simon Cheadle
Senior Creatives: Charlotte Owers & Danny Pallett
ECD: Joe Cocoran
Producer: Jane Rattle / Freddie Crisp
Director: Ed Morris
Production Company: RiffRaff
Coverage:
LBB
David Reviews *****
AdAge
Creative Review